Truth & Bullshit in the Digital Advertising Age

Truth & Bullshit in the Digital Advertising Age

July 24, 2018

by Doug “Uncola” Lynn:

In sales and advertising it’s always a numbers game.  That is to say the more people are impressed upon with a certain pitch, or spiel as it were, the larger the response will be during any given campaign or promotional event.

In advertising, “points” measure percentages of given populations and can be targeted to select demographics (called Target Rating Points) or even subjective measurements (called Index Rating Points) like the propensity to purchase in any given market.

Furthermore “Gross Impressions” quantify the approximate number and cost per thousands of duplicate people reached within a certain demographic; whereas “Reach” and “Frequency” represent math equations based upon algorithms involving unduplicated people impressed upon within a certain demographic and how many times they were imprinted with any given ad or message.

The points are these:  There is a mathematical science behind motivating people located in markets (i.e. regions) into action; and this is why companies like Nike and Pepsi will pay hundreds of millions of dollars annually to athletes and movie stars alike to promote their products.  It is because advertising works.

Now let’s compare companies and strategies.

Suppose there was a monopolistic international entity by the name of Military Industrial Company Incorporated (MICI) selling a product called “Bullshit” and competing against an aggressive start-up by the name of Wild Web Worldwide (WWW) who had a better product trademarked under the name of “Truth”.

Obviously, Truth was the superior commodity, but MICI did not own the rights.  Therefore, MICI knew its Bullshit couldn’t compete with Truth on a direct basis, so it would have to utilize its superior assets to advertise Bullshit to the masses while, at the same time, suppressing WWW’s ability to deliver Truth to the people throughout various regions; specifically, within the United States Designated Market Area (DMA).

Unfortunately for WWW, MICI also owned the world’s premier advertising agency called The Mainstream Media International (TMMI).  Now TMMI was definitely not a typical advertising agency.  Not at all.  What made TMMI so special was that it actually owned 90% of the television stations, newspapers, and radio networks throughout the entire United States DMA.

Of course, this presented a problem for those working over at WWW because they knew they could never compete in delivering Truth to the people against the powerful Military Industrial Company Incorporated (MICI); especially given The Mainstream Media International’s (TMMI) near-monopoly on advertising, and selling, Bullshit.

Therefore, WWW began packaging and posting Truth online in the hopes of exponentially growing their client base via person-to-person and word of mouth networking.  It worked for a while, primarily because of the superiority of Truth over the Bullshit being sold by MICI and TMMI.

However, once the principal operators in the board rooms of MICI realized the success of Wild Web Worldwide (WWW) in delivering Truth to the people within the United States Designated Market Area, the larger, more powerful Military Industrial Company Incorporated (MICI) decided to implement a new stratagem.

The plan was twofold:  First, MICI and their agents at TMMI would utilize their currently-owned largest online platforms in the world to repackage Bullshit.  Secondly, they would simultaneously use their vast financial and technological resources to undermine the online platforms which were currently in use by WWW to deliver Truth to the people.

Sound familiar?

Okay, then.  Now allow me to present it another way:

In the aftermath of Trump’s recent fracas in Helsinki with Russian President Putin, I posted an essay entitled “U.S. President Donald Trump Initially Refused to Acknowledge Manufactured Reality”.  The piece explained why the president was correct, initially, to not lend any credence to the U.S. intelligence agencies that “first tried to prevent, and later subvert, his presidency”.

The day after my article was posted on July 18, 2018 I was gratified to see the Wall Street Journal’s Kimberley Strassel identify former CIA Director John Brennan as an “Obama-Clinton partisan” who “took the lead on shaping the narrative that Russia was interfering in the election” which later “evolved into the Trump-collusion narrative”.

Two days after that, Former Director of National Intelligence (DNI) James Clapper even admitted in a CNN interview that former President Obama actually instigated the ongoing investigations into “Donald Trump and those in his orbit”.

Therefore, one would like to believe that Truth has gained some market share within the U.S. Designated Market Area.

And, to a minor extent, it had.  With my own little article, it ran on three websites that I frequent as well as a few others that I don’t follow on a daily basis.  The piece’s title was changed on ZeroHedge.com and was viewed 25,000 times with 500+ shares. On SHTFplan.com, it was read a little over 1,600 times, and although I am not sure how many hits it received on TheBurningPlatform.com  and other websites, I’m guessing those were likely less than the 25,000 views that were received on Zero Hedge.

However, on my own my own blog, the hits from Facebook and Twitter were less than 50 each.

 

 

I realize, in many ways, I am preaching to choir on the aforementioned sites (other than Twitter and Facebook), but I always write the articles with the hope of delivering Truth to at least some of the masses residing in the U.S. Designated Market Area.

Even so, it is an uphill battle in a strong digital wind.

Or, in other words, there appears to be an online resistance underway:

 

– Lawmakers recently clashed during a contentious hearing over claims that social media platforms and tech companies are biased against conservative viewpoints.

 

– A study for the House Judiciary’s Constitution & Civil Justice Subcommittee showed that Facebook has eliminated 93% of traffic to top conservative websites since the 2016 election.

 

– It was revealed that Facebook uses foreign state-run news outlets to online fact-check U.S. “conservative sites into oblivion”.

 

– Just prior to U.S. Independence Day 2018, the Nashville-based group, Wes Cook Band, released their single “I Stand for the Flag” and “planned to promote it for 24 hours using the paid promotion tools” on Facebook. The request was “initially approved and then later rejected” by Facebook citing the video’s “political content”.

 

– On July 4th, 2018 it was reported that a Facebook algorithm flagged the Declaration of Independence as hate speech.

 

– Ten days later, Facebook’s “non-biased” algorithms also censored a new gospel song, entitled “What Would Heaven Look Like”, for political content.

 

–  It was reported that Twitter suspended 58 million accounts  due to the “company’s newly aggressive stance against malicious or suspicious accounts in the wake of Russian disinformation efforts during the 2016 U.S. presidential campaign”.

 

– Just two days after Twitter told Congress that they aren’t politically biased when censoring content, the online social media platform was caught censoring conservative journalists with site-wide shadowbans.

 

In the aforementioned study for the House Judiciary’s Constitution & Civil Justice Subcommittee and according to TheGatewayPundit.com:

 

Two-thirds of U.S. adults get their news directly from links on social media sites such as Facebook, according to a 2017 Pew Research survey. That number is steadily rising. Since that survey was released, Facebook has steadily adjusted their news “algorithm” to conceal conservative-leaning news from the American public. From The Gateway Pundit to IJR, to the Daily Caller, it has been discovered that traffic to conservative sites from Facebook is down 93%. This is not a coincidence as it has not impacted liberal-leaning sites, this is an across-the-board action on Facebook’s part to eliminate conservative news and opinion.

 

But now and perhaps even more unfortunate – just researching information in order to write an article is becoming more cumbersome on a daily basis.  Specific key word searches appear to yield increasingly less-than-accurate information as online ads slow down various websites and even mainstream sources require ad-blockers to be shut down or subscriptions paid.  More and more, entire threads are blacked-out amid “Aw Snap” error messages or even worse – the annoying and very invasive “Amazon Prize Winner” ads that completely take over mobile devices to the extent they continue to invade even after the browser is closed and restarted.

I’ve had to quit reading some of the articles on certain sites for those reasons.

So much for delivering Truth to the people.

In fact, just this month, in an Android antitrust case, the European Union fined Google with a record $5 billion for abusing the dominance of its Android mobile operating system.

Moreover, in case you haven’t noticed, Google is definitely not your father’s search engine any more.

 

 

Just as a recent “Journal of Technology & Society” article in “The New Atlantis” envisioned a “quiet alignment” between “smart” progressive government and the “universal information engine” – the monopolistic internet search company actually yielded results calling a Trump-supporting state senator a “bigot” even as House Intelligence Committee Chairman Devin Nunes threatened the digitally monolithic Google with congressional hearings if the anti-GOP search results did not abate.

Yet, the problem is not just censorship and biased search engine results. It’s also the Bullshit being sold on mobile-phone aps like Flipboard as well as major e-mail platforms such as Yahoo, Hotmail, and AOL.

Rick Newman, a Senior Columnist for the Finance Division of 5th most visited online platform in the world  (i.e. Yahoo.com), wrote an article last week that said President Trump made “Hillary Clinton and her husband Bill look like ethical exemplars” and lamented “Trump’s knifing of American law-enforcement agencies”, while on a podium at the Helsinki summit with the “American enemy Vladimir Putin”.

Yahoo is a major online platform and its articles are frequently disseminated on multiple link aggregators, including the DrudgeReport.com. What is particularly insidious though, is Yahoo’s (and similar platform’s) monopolistic access to mobile devices – and therefore the impressible minds of low IQ snowflakes, within the U.S. Designated Market Area, who look no further for contravening information.

Advertising works.

It’s how Bullshit travels the world twice while Truth ties its shoes.

Therefore, in the competition between Bullshit and Truth, I will now go on record with the following sales forecast:

 

– By the 2018 Midterm Elections this fall – the Bullshit purveyors will tie the recent indictment of Twelve Russians to Trump; possibly through Roger Stone, Paul Manafort, or the “Russian agent and “NRA Gun Rights Activist”, Maria Butina

 

– In response, Trump will order the DoJ and FBI to declassify the FISA applications, Woods procedures documents, FBI 302 forms, and 1023 counterintelligence documents & debriefings, in a return volley to “unmask” his adversaries in the U.S. Intelligence Communities and Department of Justice.

 

– When the DoJ and FBI, et al, laugh in Trump’s face, hem, haw, stall and so forth; it will be a race to the polls on Tuesday November 6, 2018 between the Russiophobes, Neocons, RINOs, LGBTs, Antifa terrorists, race baiters, socialists, and safe-space-seeking snowflakes versus the Patriotic Deplorables and others with MAGA dreams dancing in their heads.

 

– No matter what happens this Fall, by 2020, the Great Worldwide Depression will be underway as war rages around the globe and the middle-east explodes like a car bomb in a munitions plant.

 

– Trump will take on Herbert Hoover’s historical tab as President Sanders and Vice President Warren usher in a Nationwide New Deal:  Free College degrees and lifetime Starbucks for all – plus, a pre-owned smart car in every other garage.

 

That said, however, Trump may be returning to a strategy utilized during his 2016 campaign that could possibly inoculate his presidency from the Fed Flu and/or Trade War Fever.  He recently Tweeted the following:

 

The United States should not be penalized because we are doing so well,” Trump tweeted. “Tightening now hurts all that we have done. The U.S. should be allowed to recapture what was lost due to illegal currency manipulation and BAD Trade Deals. Debt coming due & we are raising rates – Really?”

 

If Trump keeps that up, there is a chance a narrative could be put forth that his policies were working until the nasty grinches at the Fed ruined it all (via seven rate hikes so far since the 2016 election).

Instead of using The Mainstream Media Incorporated (TMMI) outlets to sell that message, Trump could utilize the Bully Pulpit to refocus the blame right back where it belongs, just prior to the Midterms, in sold-out arenas and venues in every state. That could bypass the Military Industrial Company Incorporated’s (MICI) electronic monopoly; and, I wouldn’t be surprised at all if this has become a topic of discussion in swanky top-floor offices around the globe, even now, as I type.

If the Republicans did well in the Midterms, perhaps they could pursue Spygate all the way to Kenya. That would force the Swamp Creatures into the open, thus making them squirm like worms on black pavement at high noon.

It is even possible that Trump wants to appear the victim going into the 2018 Midterm Elections. He may believe the “David versus the Swamp’s Goliath” optics will help him and the GOP this fall.

 

 

Either way, it has become obvious that Trump plays the politician when necessary; like signing his executive order to put kids back with their families at the border, back-pedaling on Russian meddling, or bombing Syria even though a preliminary report by the Organization for the Prohibition of Chemical Weapons (OPCW) has found no traces of any nerve agent at the site of the suspected chemical attack in Douma; or, most recently, Twitter-bombing Iran in all capital letters pounded out to the explosive beat of jingoistic war drums.

In spite of all that, and all of Trump’s apparent faults, here is a partial list of his accomplishments:

 

–  Major Achievements

–  Foreign Policy

–  Religious, Liberty, Gender Issues, and other Social Policies

–  Energy and Environmental Policy

–  Education

–  Immigration, Illegal Immigration, and Border Security

–  Gun Rights

–  Deregulation and Government Size

–  Military, National Security, and Anti-Terrorism

 

Regardless of Trump’s successes, however, there is STILL NO WALL on America’s southern border as budget deficits continue to climb in spite of Trump’s campaign promise to eliminate the national debt in eight years.

Furthermore, Trump’s domestic battles are growing increasingly incendiary.  An author by the name of Tim Wiener, who won the Pulitzer Prize and the National Book Award for reporting and writing on American intelligence, wrote the following in a Reuters commentary just last week:

 

Mueller has won guilty pleas and cooperation from Trump’s first national security adviser and his deputy campaign manager. In coming months, a noose around Trump – whose lawyers keep setting new conditions for an interview with the president – will likely tighten as the special counsel closes in on 1600 Pennsylvania Avenue.

These cases never could have been made without the FBI, the CIA, and the NSA. If the House of Representatives flips from Republican to Democrat in November, impeachment hearings may open in January. Again, American intelligence officials will provide the information fueling these investigations.

…. Trump has made real enemies in the realm of American national security. He has struck blows against their empire. One way or another, the empire will strike back.

 

So is it all just Kabuki Theater Bullshit?

Or is the war to Make America Great Again really happening?

An article posted on AmericanThinker.com phrased the latter question in another way:

 

Trump was a successful businessman, a billionaire with properties, resorts, golf courses, and hotels around the world.  He owned a huge private jet, only a half-step down from the one he currently uses.  He has a beautiful wife and family; his children are smart and following in his business footsteps.  He hosted a wildly successful television show, was a household name and a darling of the media before he decided to run for president.

Yet he gave that up.  Why would he do that?  As a septuagenarian, did his ego demand one more even bigger prize?  Or, as some have speculated, was he approached by a group of patriots several years ago and told in no uncertain terms about the Deep State and America’s trajectory into the abyss?  Perhaps he was told that he was the only one who could run for president, have a chance of winning, then slow or stop America’s decline.

Did he, as a consummate patriot, take up the challenge? 

 

I was thinking about Trump’s Tweet last week when he called the “Fake News Media” the “real enemy of the people”.

If one considers that for a moment, it really is a very yuge deal. Has any U.S. President in history used that strong of language against the supposed “guardians” of the Fourth Estate?

The fact that Trump could say that, and be right, is a sign of the times.

Nevertheless, even now, it appears that Trump’s supposed “friends” cannot be trusted in either the real or virtually-real, ongoing advertising and sales campaigns.

For example, in a case of apparent selective cooperation, the Department of Justice released a heavily redacted copy of the Carter Page FISA warrant application (and several renewals) to their ad agents at The New York Times.  The redacted application accused the former Trump aide of being a Russian spy; even though Page hasn’t been charged in the nearly two years since the application was filed with any of the allegations contained therein.

Why hasn’t Page been charged for any crimes?

More importantly, why wasn’t Trump notified regarding the alleged “Agent of a Foreign Power” that was supposedly infiltrating his campaign?

It’s because, the released FISA application actually exposes the Bullshit “flimsy underpinnings” of an FBI “Witch Hunt”.

Yet, even as the DoJ released the redacted information, President Trump Tweeted that it was “Looking more & more like the Trump Campaign for President was illegally being spied upon (surveillance) for the political gain of Crooked Hillary Clinton and the DNC”, before Republican Senator Marco Rubio refuted Trump’s contentions by telling CBS’s “Face the Nation” that he “wouldn’t consider that spying on a campaign”.

Rubio’s soundbite refutation was then, conveniently, disseminated all throughout The Mainstream Media Incorporated (TMMI) outlets to concurrently countervail any reporting on Trump’s Spygate Tweet.

Rep. Trey Gowdy (R-S.C.) also said during a Fox News Sunday interview that President Donald Trump’s advisers should consider leaving the White House if Trump “continues to publicly disparage the nation’s intelligence community and cast doubt on the evidence that Russia interfered in the 2016 election” before saying: “If there were any evidence that President Trump committed any crime with regard to Russia, [the Ranking Democrat on the House Intelligence Committee] Adam Schiff would have leaked it“.

Which is it, Trey?

If there was no crime for Adam Schiff to leak, then why can’t Trump “publically disparage the nation’s intelligence community” who have casted doubts on Trump’s legitimate election to become President of the United States?

Of course Trey Gowdy and Marco Rubio will never answer those questions.  Perhaps because the Military Industrial Company Incorporated (MICI) has photos of them both in flagrante delicto with allegorical farm animals, or worse; which could be, in turn, promoted by the dedicated advertising agency employees working for The Mainstream Media International (TMMI).

Obviously, in a Designated Market Area (DMA) where Bullshit has the largest percentage of market share – optics are everything.

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